Brianna Henley

Head Of Sport Footwear; Product Marketing at Reebok

Brianna Henley has a diverse work experience in various marketing roles. Brianna began their career at USOC as an Operations Intern in 2007. Later, they joined Princeton University's Athletic Department as a Marketing and Promotions team member. In 2009, Brianna joined Reebok as an Insights Coordinator, where they played a crucial role in driving strategic shifts through primary research studies. Brianna then moved on to become a Global Fitness and Training Project Manager before transitioning into a Brand Strategy Manager role. In this capacity, they coordinated long-term strategic planning and revised seasonal strategies. Brianna also served as a Senior Brand Manager, leading the integrated marketing planning and execution for key seasonal stories within the Training SBU category. After a brief stint at Breakaway LLC as a Director of Brand Strategy, they returned to Reebok as a Director of Innovation Marketing for Performance Footwear. Most recently, Brianna held roles as a Senior Director of Product Marketing, Nano (Performance Training), and is currently the Head of Sport Footwear; Product Marketing at Reebok.

Brianna Henley earned their Bachelor of Arts degree in Psychology from Princeton University, where they attended from 2005 to 2009. Subsequently, they pursued their Master of Business Administration from the Questrom School of Business at Boston University. Brianna specialized in Strategy and Business Analysis during their enrollment from 2010 to 2013.

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Previous companies

Timeline

  • Head Of Sport Footwear; Product Marketing

    January, 2022 - present

  • Senior Director Of Product Marketing Nano Performance Training

    January, 2020

  • Director Of Innovation Marketing Performance Footwear

    May, 2018

  • Senior Brand Manager

    December, 2014

  • Brand Strategy Manager

    January, 2013

  • Global Fitness And Training Project Manager

    April, 2011

  • Insights Coordinator

    July, 2009

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