Serena H.

Serena H. is a seasoned loyalty and CRM marketing leader with a strong background in payments and fintech. Throughout their career, they have held various roles, including Director of Marketing at Marqeta, Inc. and Director of Brand Loyalty at Williams-Sonoma, Inc., focusing on omnichannel strategies to enhance customer engagement and retention. Currently, Serena serves as an Independent Senior Marketing Consultant at REI, specializing in gift card program management and strategic partnerships. They are pursuing an MBA in Marketing & Corporate Strategy at the University of Michigan while also holding a BA in Molecular and Cell Biology from the University of California, Berkeley.