Swetha Alachi

Swetha Alachi is a dynamic professional currently serving as the Creative Brand Director and E-commerce Head at Réia since February 2024. Previously, Swetha held roles at timelyAI, focusing on customer insights and digital communication operations, and gained experience as a Management Trainee at Darwinbox, where support for sales teams and product configuration was emphasized. Swetha's foundational experience includes co-heading the research lab at the Ashoka Behavioral Insights Team and contributing as an undergraduate teaching assistant at Ashoka University in Developmental Psychology and Communication Research Methods. Further internships in consumer insights, product design, and wellness start-ups showcase Swetha's expertise in user experience and research methodology. Swetha holds a PGDip in Advanced Studies and Research in Psychology and a Bachelor of Arts in Psychology, both from Ashoka University.