Réia
Swetha Alachi is a dynamic professional currently serving as the Creative Brand Director and E-commerce Head at Réia since February 2024. Previously, Swetha held roles at timelyAI, focusing on customer insights and digital communication operations, and gained experience as a Management Trainee at Darwinbox, where support for sales teams and product configuration was emphasized. Swetha's foundational experience includes co-heading the research lab at the Ashoka Behavioral Insights Team and contributing as an undergraduate teaching assistant at Ashoka University in Developmental Psychology and Communication Research Methods. Further internships in consumer insights, product design, and wellness start-ups showcase Swetha's expertise in user experience and research methodology. Swetha holds a PGDip in Advanced Studies and Research in Psychology and a Bachelor of Arts in Psychology, both from Ashoka University.
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Réia
Enthused by the values of the modern woman, we set out on a journey to evoke the queen in her. At our core is a desire to paint an authentic picture of who she is and all that she stands for. This motivation led to immersive on-ground research and reinvention. From their stories, we learn and evolve – in chasing superlative design, in delivering an authentic and world-class experience or even being inspired to create a whole collection. Every piece that we so meticulously create, stands to create a sense of empowerment. Our journey will always be an organic, evolving exploration, driven by innovative thinking and brought to life in symbolic jewels...to celebrate the queens around us and the queens within us.