rek.ai
Tomas Berfors is an Account Executive and Co-Owner at rek.ai since October 2022, focused on managing customer relationships and ensuring high satisfaction. Prior to this role, Tomas worked as a Business Development Representative at Botkyrka kommun from August 2017 to October 2022, where extensive experience was gained as a Specialist Teacher in Behavioural Science for Upper Secondary Education in multiple institutions. Early career roles included Retail Salesperson at Folkpool AB, Hospitality Manager at Bigfoot Properties, and Personal Trainer at Friskis&Svettis Riks. Tomas holds a Master's degree in Education with a focus on Sociology and History, as well as bachelor's degrees in Behavioral Sciences and Primary Education from Stockholm and Jönköping Universities.
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rek.ai
What is rek.ai? You’ve probably experienced how difficult and frustrating it can be to find the information you are looking for on various websites. Our service uses artificial intelligence to tailor the content to each visitor. After implementing Rek.ai, each visitor will see relevant subpages, news and events – in fact, almost everything on your website will be optimized at an individual level. This means automatic and personalized content – around the clock. Benefits Rek.ai’s biggest benefit is that it significantly improves user experience on your website. Previous results have shown that the solution leads to lower exit rates, a higher level of interaction and a lower bounce rate. It also saves you and your colleagues time and money. What’s more, the dashboard gives you automatic access to qualified web analytics that would normally take ages to produce manually. Application areas Rek.ai can be used in a wide variety of settings and on various types of websites. The recommendations that visitors receive depend on their search history and can be adapted to the browser language. By using Rek.ai-generated ‘top lists’, visitors can instantly find the pages they are looking for without having to spend precious time searching the site. The lists could include news, FAQs, or even a sub-menu. Language independent Rek.ai works equally well regardless of what language the website or individual pages are written in. Since Rek.ai does not interpret page content or page names, using only the URL to distinguish between the objects to be recommended, the system is completely language independent. This means that Rek.ai can be used on all websites, regardless of the language in which the website pages are written, and even if the website contains several different languages. The pages are recommended according to the language settings of the visitor’s browser or the country in which the visitor is located.