Hélène de Viviés - Calliger

relevanC aims to provide Casino Group banners with a competitive advantage in three areas: 1. hyper-personalised shopping experience for customers, 2. operational efficiencies, and 3. monetisation of first-party data. relevanC fulfills this mission by driving retail data innovation in four complementary fields: generating insights for suppliers, retail media, omnichannel customer activation, and the development of AI-based personalised promotion technologies. relevanC operates in France, Brazil, and Colombia.