Don Rodriguez

Don Rodriguez has a diverse and extensive work experience across various industries.

DON started their career as an Experienced Manager at Accenture, where they led a team in developing a business case for a demand planning system integration project. DON successfully built rapport with key client executives and achieved estimated annual savings of $40MM.

Don then worked as the Director of Partner Marketing at Icarz Inc / WHI, where they developed the partner program strategy for the automotive aftermarket industry.

DON also served as the President of Customer-Driven Profits Consulting LLC, where they focused on strategic and tactical marketing services. During this time, they acted as the VP of Marketing & Business Development for a startup in the offshore investment research services sector.

Don later joined Utrecht Art Supplies as the Director of Ecommerce Marketing & Partnerships. DON oversaw all digital marketing efforts, resulting in a compound annual growth rate of over 20% with minimal spend increase and reduced headcount.

DON also held the position of Director of Online Inbound Marketing at International ProcessPlants, where they directed global online lead generation campaigns and achieved a 147% growth in B2B leads despite a decline in traffic.

Don then joined NetElixir as the Director of Analytics & Account Strategy. DON led the web analytics practice, acted as the "chief research officer," and spearheaded a training program for junior search marketers.

DON served as an Adjunct Professor at DeVry University and Fairleigh Dickinson University Silberman College of Business, teaching various courses.

Currently, Don is working as the VP, Director of Search, Insights, & Media at Arteric, where they are responsible for overseeing search, insights, and media strategies.

Overall, Don Rodriguez has a strong background in marketing, digital strategy, and analytics, and has made significant contributions in growing businesses and driving performance.

Don Rodriguez has a Bachelor of Science degree in Electrical Engineering from the University of Notre Dame. DON also holds a Master of Business Administration (MBA) degree with a focus on Marketing / International Business from New York University. Additionally, Don Rodriguez has obtained the Google Analytics Individual Qualification (GAIQ) certification from Google in June 2014.