Daniel C.

VP Performance at Reprise Digital

Daniel C. has extensive experience in the advertising industry, with a focus on performance marketing. Currently, they hold the position of VP Performance at KINESSO since September 2023. Prior to this, they worked as VP Performance at Reprise Digital starting from October 2021.

From 2019 to 2021, Daniel served as an Advisor Marketing Consultant with an unknown company.

Before that, they were the Head of Media Buying at Hawke Media for a brief period from April 2019 to October 2019.

Daniel also served as the Head of Media at MMI Agency from May 2016 to October 2018, where they provided strategic direction for the agency's media practice.

From 2013 to 2016, they worked as a Group Director, Performance Media at Resolution Agency, overseeing strategic initiatives and campaign management for clients such as Turner Broadcasting and Pepsi Foods.

At Zenith, Daniel held the role of Associate Director from October 2011 to February 2013. Daniel'sresponsibilities included leading a team of SEM managers and analysts and acting as the Paid Search media relationship lead for clients like Pizza Hut and Nintendo.

Daniel started their career as a Senior Media Manager at Reprise Digital from May 2008 to September 2011. In this role, they managed the media spend for The Home Depot account.

Before that, they worked as an SEM Media Manager at 360i from April 2004 to April 2008, where they created and managed SEM campaigns for various clients in different industries.

Over the years, Daniel has gained extensive experience in advertising and has developed expertise in areas such as performance marketing, media buying, and SEM campaign management.

Daniel C. has a background in Studio Arts Program and Art and Architecture History from Queens College. Daniel also pursued Architecture and Urban Planning at the University at Buffalo. In terms of additional certifications, they have obtained a Google Ads Search Professional Certification from Google in December 2023. Daniel has also expressed interest in other Google certifications such as Google Adwords, Google Analytics, Google Display, Google Mobile, Google Shopping, Google Video, and YouTube, although details about their attainment are not provided.

Links

Previous companies

Zenith Media logo
MMI Agency logo
360i logo
Resolution Agency logo

Timeline

  • VP Performance

    October, 2021 - present

  • Senior Media Manager

    May, 2008