Felipe Sennos is an experienced professional in commercial planning and demand management, currently serving as the Coordenador de Planejamento Comercial at Reserva since January 2022, focusing on demand forecasting and margin management. Prior to this role, Felipe worked at Bagaggio as a Gestor de planejamento de demanda, overseeing distribution planning and logistics negotiations. Felipe's extensive experience at Lojas Americanas includes positions as Coordenador de Abastecimento e Planejamento Comercial and commercial analyst, where responsibilities encompassed inventory management, stakeholder engagement, and event planning for major sales. Early career experiences include an internship at Michelin in industrial engineering and a consulting role at Pulso Empresa Júnior de Consultoria. Felipe holds a Bachelor of Engineering in Production Engineering from Universidade Federal Fluminense and additional qualifications from FGV and Faculdade de Engenharia da Universidade do Porto.