Sophie Stapleton

Sophie Stapleton is an accomplished digital content professional with extensive experience in various roles across multiple industries. Currently serving as a Senior Advisor for Digital Channels at the Reserve Bank of New Zealand since September 2022, Sophie focuses on producing accessible digital content aligned with website standards. Prior to this, Sophie was a Digital Content Manager at Tower Insurance, overseeing website content and collaborating with internal stakeholders on product changes. A notable tenure at Air New Zealand involved multiple positions, including Digital Retail Manager and Inflight Entertainment Customer Engagement Manager, where Sophie drove revenue growth and led product development. Other roles include Online Content Publisher at Auckland Council and Intranet Coordinator at YHA Limited. Sophie is currently pursuing a Graduate Certificate in Digital Learning at the University of Waikato, building on previous academic credentials that include a Graduate Diploma in Public Relations and Communication from Auckland University of Technology and a Bachelor of Arts with Honours from the University of Otago.