Liwei Zhang

Liwei Zhang is a seasoned professional in account management and marketing, currently serving as a Senior Account Executive at Resonance Digital since December 2020. In this role, Liwei manages social media operations for prominent clients such as Byredo and Massimo Dutti, ensuring effective performance tracking across platforms like WeChat and TikTok. Prior experience includes a marketing internship at Roger Vivier, where Liwei facilitated communication with brand store landlords and proposed event strategies, as well as a role as an intern journalist at Jiangsu Wujin Radio and TV Station, focusing on media planning and content editing. Liwei holds a Master's degree in Fashion Management from IÉSEG School of Management and a Bachelor's degree in Communication and Media Studies from Nanjing Normal University.