Fatima Rakla

Fatima Rakla is an experienced professional in CRM and marketing with a strong background in lifecycle and retention strategies. Currently serving as Senior Director of CRM & Loyalty at ResortPass since July 2023, Fatima previously held positions including Director of Lifecycle & Content Marketing at Sealed and Director of CRM at Lively. Earlier roles at Jet.com encompassed Manager of CRM and Retention Marketing as well as Manager of Brand Marketing. Fatima's consulting experience at Deloitte & Touche LLP included roles as Senior Consultant and Consultant. A Mathematics Educator and Coordinator at Teach For America, Fatima also contributed as a Mathematics Mentor Teacher at Breakthrough Miami. Fatima holds an MBA from NYU Stern School of Business and a B.A. in Economics, Spanish, and Women's and Gender Studies from Georgetown University. Educational foundations include studies at Universitat Pompeu Fabra and The Pingry School.