Resource Media
Rachele Hayward is an experienced communications professional, currently serving as Senior Program Director and Communications Consultant at Resource Media since September 2019. In this role, Rachele leads innovative multichannel communications strategies for clients focused on climate, health, environmental, and social justice issues. Previous roles include Account Manager at RALLY, where Rachele shaped communications strategies for various campaigns, and Press Secretary for California Attorney General Kamala Harris, overseeing statewide media relations. Rachele's background encompasses positions with organizations such as the Los Angeles Alliance for a New Economy, Sierra Club, SEIU-USWW, and AFL-CIO, contributing to impactful advocacy campaigns. Rachele holds a Bachelor of Arts in Political Communication from The George Washington University.
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Resource Media
Resource Media is one of a kind: a nonprofit communications firm working exclusively in support of social change. From planning to implementation, our strategic communication services can power up your advocacy a notch or two. It’s a noisy world out there, and being heard is only half the battle; the other half is changing hearts and minds. Resource Media offers communications services to do both. We help our partners anchor their story in values, build bridges, mobilize supporters, and drive conversations in pursuit of sustainability, health, equity and justice. Our approach is always grounded in a clear understanding of target audiences: what do they care about, where do they congregate, and whom do they trust? We then help partners find the right messages, spokespeople, platforms and channels to elevate their issues and shape the public dialogue. Whether you need to sharpen your message, pitch your story, train your staff or navigate through the ever-evolving digital frontier, Resource Media can support you along the way, with services that include