Elisa Rivero Reyes

Project Manager-analytics at ResponsiveAds

Elisa Rivero Reyes has held various positions in the past seven years. In 2020, they began working as a Project Manager and Business Analyst for ResponsiveAds, and as a Teacher Assistant at the Beedie School of Business at Simon Fraser University. From 2014 to 2020, they were a Financial Specialist and Accounting Specialist for Nissan Motor Corporation, and from 2013 to 2014 they were a Fraud Analyst for HSBC. In their role as Project Manager for ResponsiveAds, Elisa designed a Revenue Report in order to analyze each customer and build a budget strategy, built a customized analytics dashboard for customers, and managed the customer relationship with their largest consumer. As a Business Analyst, they built a new SaaS-based business model and the strategic analysis of the overall business plan modeling from a Customer Acquisition Cost (CAC)/LifeTimeValue (LTV) modeling from existing and new customers. During their time at Nissan Motor Corporation, Elisa was in charge of revenue analysis and Budget construction each Fiscal Year, as well as a 3 Forecasts and a monthly follow up. Elisa was also responsible for pricing and Vol & Mix variances explanations, and close follow up in accessories projects and pricing updates. Additionally, they were in charge of spare parts purchasing accounting, in transit accounts review and analysis of discrepancies in the warehouse receipt, and obsolete material analysis for its further destruction. Finally, as a Fraud Analyst for HSBC, Elisa was responsible for fraud prevention and detection.

Elisa Rivero Reyes attended the Beedie School of Business at Simon Fraser University from 2019 to 2020, where they obtained a Master of Business Administration (MBA). Prior to that, they obtained a Bachelor's degree in Finance and Banking from Escuela Bancaria y Comercial.

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Timeline

  • Project Manager-analytics

    March, 2021 - present

  • Business Analyst

    November, 2020