Fernando Castillo Nava

Fernando Castillo Nava is an experienced marketing professional with a diverse background in various sectors, including quick-service restaurants and the consumer goods industry. Currently serving as the Area Franchise Lead for Tim Hortons at Restaurant Brands International since August 2023, Fernando previously held the position of Regional Marketing Director for LATAM at RFRSH Brands, where remarkable achievements included driving a first-year sales growth of $18 million and a significant market share in Guatemala and El Salvador. Prior roles include Director of Marketing at La Madrileña SA de CV, Senior Brand Manager at Pernod Ricard, and Brand Manager positions at Mead Johnson Nutrition and Yum! Restaurants International, where Fernando played pivotal roles in launching key products and marketing strategies. Academic qualifications include an MBA from Instituto Tecnológico Autónomo de México and multiple degrees in Marketing from Tecnológico de Monterrey.