Derek Cassels

Derek Cassels, MS, is a seasoned professional with extensive experience in retail development, sales, and business management. Currently serving as a Retail Development Coordinator at Retail Strategies since July 2016, Derek has collaborated with 49 municipalities across 12 states, emphasizing the importance of trust and relationship-building in sustainable partnerships. Previously, Derek worked as a Sales Representative in the Sun Control Department at Phifer Inc, and as Director of Business Development at Avis Budget Group, overseeing a fleet of 1500 vehicles and managing significant business development initiatives. Additionally, Derek has a background in marketing as an intern at Pure Fishing, where innovative product development led to substantial sales increases. Derek holds a Master of Science in Marketing from the University of Alabama and a Bachelor of Science in Finance, showcasing a strong foundation in both marketing analytics and corporate finance.