Richard Hernandez

Richard Hernandez is an experienced executive in the retail sector, currently serving as the Executive Search Leader at RJR Executive Search since August 2024. With a strong background in pricing strategies and analytics, Richard has held key leadership roles such as Director of Pricing and Promotions at WHSmith North America and Director of Merchandising and Marketing at Petroleum Wholesale L.P. Since 2018, Richard has also been a Braintrust Featured Panelist at RetailWire, contributing insights on industry trends. Richard's earlier positions include Director of Retail Pricing & Analytics at Affiliated Food Service and Director of Pricing at Fiesta Mart, Inc., showcasing a robust capability in driving strategic initiatives that enhance customer engagement and business performance. Richard's educational background includes studies at The University of Texas at San Antonio and the University of Hawaii at Manoa.