Alejandra Nayeli Velarde Pérez

Alejandra Nayeli Velarde Pérez has a diverse work experience in various roles and industries. Alejandra Nayeli is currently working at Retargetly as the Manager of Customer Success since 2022. Prior to that, they worked at Pernod Ricard as a Digital Specialist from November 2020 to January 2022. Alejandra Nayeli also served as the Trading Programmatic Lead at Havas Media México from February 2019 to November 2020, where they were responsible for implementing, optimizing, and monitoring digital campaigns on different platforms. In addition, they trained and developed teams in DSPs, controlled budgets, and reported on client profitability. Before that, Alejandra worked at OMD Mexico as a Trafficker & Trader Programmatic from September 2017 to February 2019, where they managed the trafficking, implementation, and optimization of digital campaigns. Alejandra Nayeli also created reports and dashboards for clients and presented results. Alejandra's experience in the digital advertising industry began at Havas Media México, where they served as a Digital Advertising Analyst from January 2016 to September 2017. Their responsibilities included analyzing and monitoring digital campaigns, generating reports and presentations for clients, and analyzing investment in digital campaigns. Prior to joining Havas Media México, Alejandra worked at the Coordination General of Administrative Modernization and GlaxoSmithKline in roles related to innovation, strategic information usage, logistics, and planning.

Alejandra Nayeli Velarde Pérez attended the Universidad Nacional Autónoma de México from 2011 to 2015, where they pursued a Bachelor's degree in Communication Sciences with a specialization in Advertising. During that time, they also obtained a certification in Estudio General de Medios from Ipsos in March 2016. Additionally, they obtained certifications in Affiperf Programmatic Fundamentals from Havas Media Group in November 2016 and IBOPE from Nielsen in March 2016.