Mateo David Jaramillo Meneses

Mateo David Jaramillo Meneses has a diverse work experience in the digital marketing field. Mateo David started their career as a Programmatic Trader Intern at Publicis Groupe, where they were responsible for implementing and optimizing programmatic campaigns for clients in the Canadian market. Mateo David also served as a member of the QA committee, ensuring the proper setup of campaigns for various accounts.

Mateo then joined Publicis Groupe as an Ad Operations Analyst, specializing in TAAG. Mateo David demonstrated proficiency in Campaign Manager and utilized platforms like Google Tag Manager to implement floodlights, tracking pixels, and events. Mateo David also utilized Google Analytics and Integral Ad Science for verification.

After Publicis Groupe, Mateo worked at Havas Group as a Senior Ad Ops Analyst. Mateo David managed regional clients and handled ad operations, including trafficking digital creatives in Ad Server (Campaign Manager). Mateo David excelled in formats such as VAST, TAGS, trackings, and click trackers. Additionally, they created and implemented floodlights, tracking pixels, and other customized tags through Google Tag Manager.

Mateo then joined Telefonica as an Analytics & Tagging Specialist. Mateo David was responsible for setting up conversion goals and events in Google Analytics, as well as migrating to Google Analytics 4 for the prepaid segment and the app. Mateo David utilized Google Tag Manager for tagging, along with SDKs like Firebase and AdJust for app measurement.

Currently, Mateo is working as a Customer Success Manager at Retargetly. Mateo David provides support and guidance to agencies and clients in utilizing the Data Management Platform (DMP) and audience solutions for their digital campaigns. Mateo David is an expert in the programmatic media environment.

Throughout their career, Mateo has consistently demonstrated a strong understanding of digital marketing tools and technologies, showcasing their proficiency in platforms like Google Analytics, Google Tag Manager, and various DSPs.

Mateo David Jaramillo Meneses completed their education in a chronological manner. Mateo David first attended Universidad del Rosario from 2015 to 2021, where they pursued a degree in International Business Administration. During the same period, they also studied Logistics and Production Administration at the same institution.

Subsequently, Mateo pursued a Master's degree in Data Science at Pontificia Universidad Javeriana from 2022 to 2024.

In addition to their formal education, Mateo obtained several certifications. These include "Producción de Imágenes Digitales" from Servicio Nacional de Aprendizaje (SENA) in December 2021, "Programmatic Principles," "Trading Academy Certified – Connected TV," "Trading Academy Certified – Practitioner," "Trading Academy Certified – Specialist," and "Trading Academy Certified – Strategist" from The Trade Desk in October 2019, and "Taller de Excel Intermedio y Avanzado" from Asociación Rosarista in November 2018. Mateo also earned certifications in Google Ads, including "Display & Video 360 Certification Exam," "Google Ads Display," "Google Ads Fundamentals," and "Google Ads Search" in July 2019.