Patricio Robbiano

Director Of Client Growth Latam at Retargetly

Patricio Robbiano has a diverse work experience spanning various roles and responsibilities in different companies.

Patricio began their career at MetaNetwork in 2010 as a Media Buyer, responsible for media buying and the optimization and follow-up of publishers.

In 2010, they also worked at Infocomercial as an Ejecutivo de Cuentas/Asistente de Marketing. Patricio'srole involved coordinating and following up with clients, establishing long-term relationships, and promoting various products.

From 2012 to 2014, Robbiano worked at US Media Consulting. Patricio initially served as a Publishers Relations Manager, where they optimized and maintained relationships with over 200 publishers, generating 2 billion impressions per month. Later, they became a Client Partner Specialist, responsible for training and increasing the investment of MediaDesk Self Service Clients for LATAM. Patricio also played a key role in generating knowledge base and documents for the Traffic and Sales Teams.

In 2016, Robbiano joined TailTarget as a Network Manager for the Southern Cone Region, overseeing network operations and management.

Since 2017, Robbiano has been working at Retargetly. Patricio started as a Regional Growth Manager, focusing on markets in Argentina, Mexico, Chile, and Colombia, and ensuring the best practices and use of the company's DMP technology. Later, they became the Co-Head of Audience and then the Business Development Manager for Latam. Currently, they hold the position of Country Revenue Manager for Chile & Peru and is responsible for driving revenue growth in these territories.

Throughout their career, Robbiano has shown expertise in areas such as media buying, optimization, client management, training, and business development. Patricio'swork experience demonstrates a strong track record of success and contribution to the companies they have worked for.

Patricio Robbiano completed their education in two separate periods. From 2005 to 2011, they attended the Universidad de Ciencias Empresariales y Sociales, where they obtained a degree in Advertising. During this time, their studies focused on advertising and marketing. In 2014, they further enhanced their knowledge in the field by completing the ONLINE MARKETING EXECUTIVE PROGRAM at UBA Capacitarte. This program specialized in marketing online.

Links

Timeline

  • Director Of Client Growth Latam

    July 1, 2024 - present

  • Head of Business Development South Cone

    January 1, 2023

  • Country Revenue Manager Chile & Peru

    January, 2021

  • Head Of Business Development Latam

    January, 2020

  • Co-Head of Audience

    April, 2019

  • Regional Growth Manager

    December, 2017

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