Vinny O'Brien

Vinny O'Brien is an experienced eCommerce strategist and consultant with over 10 years in the industry. Currently serving as the 2024 Top Retail Expert at RETHINK Retail and a Media Producer at RMW Commerce, Vinny also operates Vinny & Co Consulting Limited, focusing on making eCommerce and digital technologies accessible to businesses. As a Business Mentor for Enterprise Ireland, Vinny guides high potential startups and mature businesses in shaping their eCommerce strategies. Additional roles include eCommerce Mentor at Thermo Tents Ltd. and former Chief Technology Officer at Tranquillity, where Vinny designed technical architectures. Notable past positions include Group Strategy Director at TRC Solutions and eCommerce Consultant at BDO Eaton Square, emphasizing digital transformation and strategic growth. Vinny holds a 2:1 degree in Management and Marketing from Technological University Dublin.