Rethink
Sean McDonald is a seasoned strategic leader with extensive experience in communications and innovation across various industries. Currently serving as Global Chief Strategy Officer and Partner at Rethink since February 2017, Sean manages a diverse portfolio that includes major brands such as IKEA, Nestlé, and Molson-Coors. Prior roles include Vice President of Strategy and Innovation at Secret Location and Vice President, Head of Communications Planning at TAXI, where Sean led strategic initiatives for prominent clients like Tim Hortons and Pfizer. With a background in social strategy at Veritas Communications and experience in political communication as a special assistant to a Member of Parliament, Sean possesses a strong foundation in both agency and corporate environments. Educational credentials include a Master's degree in Information & Knowledge Media Design from the University of Toronto and a Bachelor's degree in Political Science and Public Administration from the University of Guelph.
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Rethink
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Rethink is one of the largest global independent agencies. Founded in Vancouver in 1999, it now has offices in New York, Toronto, Vancouver, and Montréal. Rethink is the Effies most effective independent agency in North America, and AdAge's 2021 Creative Agency of the Year. It is the second ranked independent agency in the world by the 2021 Cannes Lions. Rethink has been recognized as Strategy Magazine’s Agency of the Year, three years running, and as Canada’s top ranked agency according to the Strategy Agency of the Year Report Card.
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