Alyssa Gothelf

Alyssa Gothelf, MBA, is the Founder and CEO of B2B SaaS Consulting, a boutique marketing firm dedicated to assisting start-up SaaS organizations with product/market fit and growth strategies. With two decades of experience in B2B marketing, Alyssa previously served as SVP of Marketing for the RethinkCare division at RethinkFirst, a global health technology company. Alyssa's leadership roles include being a Chief member, Senior Director of Growth Marketing at Carrot Fertility, Vice President of Growth & Marketing at Tapcart, Head of Demand Generation for Headspace for Work, and Associate Director of Marketing at Cornerstone OnDemand. Alyssa's career began at Edelman Public Relations, focusing on healthcare accounts, and educational qualifications include a Bachelor of Science in Business Administration from Boston University and an MBA from UCLA Anderson School of Management.