William H. Fralin

CEO at Retirement Unlimited

William H. Fralin is the current CEO of Retirement Unlimited Incorporate and has held this position since 2012. He plays a vital role in the Legacy of RUI as the nephew of one of the company’s founders, Horace Fralin. With over 20 years of experience exhibiting outstanding leadership in the field of healthcare and public service, Mr. Fralin’s career has illustrated a passion for serving people. With a bachelor's degree in history from the University of Virginia and a Juris Doctor degree from the University of Richmond, Mr. Fralin champions the value of education and continued growth. From 2004 to 2010 he represented the 17th District of Virginia as a member of the Virginia House of Delegates where he advocated for over 60 bills that would enhance school safety, fight against domestic violence, redevelop inner cities, and much more. He has served as a chairman and member of various boards including the Virginia Health Reform Initiative Advisory Council, the Board of the Sorensen Institute for Political Leadership, and the Board of the Roanoke Higher Education Center. He currently sits on the Board of the GO Virginia Foundation, the Board of Verge, the Board of Virginia Museum of History and Culture and is an active member of the Virginia Business Council. He worked at Medical Facilities of America, Inc. for 20 years where he held the title of President and CEO. In his time at Retirement Unlimited Inc., Mr. Fralin has set the pace for innovation, company culture, and life enrichment.


  • CEO

    Current role