Nikki Slade

Nikki Slade is an experienced digital marketer with a strong focus on fashion eCommerce brands, currently serving as the Director of Growth at Retrofête since October 2025. Previously, Nikki held various roles at Power Digital Marketing from July 2021 to October 2025, culminating in the position of Account Director, Fashion, while also contributing as a Senior Account Manager and Lifecycle Marketing strategist. Responsibilities included leading email and SMS marketing strategy, optimizing campaigns, and collaborating with cross-functional teams to enhance performance. Prior experience includes roles at CRAFT | Media/Digital and Golin, where Nikki developed foundational skills in public relations and marketing. Nikki holds a Bachelor's Degree in Communication Studies and Political Science from James Madison University.