Yael Afriat

Yael Afriat is a highly experienced professional in licensing and brand management, currently serving as the Senior Director of Licensing & Entertainment at Revelyst and as a Founding Member of Chief, a network aimed at empowering women in leadership. Previously, Yael held key positions such as Head of Partnerships and Commercialization at Boss Beauties, Head of Licensing at Dotdash, and Senior Director of Marketing, Licensing, and Global Brand Management at MGA Entertainment, where significant contributions included leading a successful campaign for the Bratz franchise that generated substantial revenue. Other notable roles include Sr. Licensing Manager at Mattel, where Yael tripled the business for iconic brands, and Merchandise Manager at Disney Consumer Products, driving sales growth across multiple departments. Yael co-founded Social Atelier Brands, creating socially conscious fashion brands featured in major media outlets, and has a solid background in business development, having established successful divisions at Jem Sportswear. Educational credentials include an MBA from USC Marshall School of Business and a BA from the University of Pennsylvania.