Revenue Operations Alliance
Greg Larsen is a seasoned professional with over 15 years of leadership experience in sales and revenue operations. Currently serving as the Founder of Catalyst Sales Consulting, Greg provides fractional go-to-market strategy and operational consulting for clients ranging from startups to multi-billion dollar unicorns. As an Advisory Board Member for Revenue Operations Alliance, Greg contributes to the redefinition of professional development for high-growth organizations. Previous roles include VP of Revenue Operations at Eltropy, where Greg enhanced digital engagement for financial institutions, and VP of Global Revenue Operations at Straker, facilitating significant growth and team integration. Greg's early career featured notable positions at Lingotek, InsideSales.com, and Qualtrics, with a focus on driving revenue growth and managing sales teams effectively. Greg holds a BA in Business Management and Leadership from Southern Virginia University.
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Revenue Operations Alliance
Revenue Operations is a rapidly growing, and evolving, function that sits within the revenue org. The core purpose of the function is to maximize a company's revenue potential. By aligning sales, marketing, and customer success RevOps can optimize the customer journey. The birth of Revenue Operations Alliance brings a new approach to community in the RevOps space. ROA is a platform for those in RevOps to share their challenges, successes, innovative ideas, and forward-thinking strategies to help inspire others in RevOps. This will be achieved through the community's mission to bring more events to the community, both in-person and virtually so that anyone can get the help, advice, and inspiration they need regardless of location.