Amanda Althaus

CTO at Revenue River Marketing

Amanda has been helping define what Sales Enablement means to Revenue River for the last three years. Naturally curious in the way teams and tools function together, she is driven to understand on a granular level how friction can be removed from any and all revenue-generating processes.

To that end, she has worked on dozens of platform implementations and integrations of varying scopes, largely oriented around HubSpot and Salesforce. Out of the gate, her goal is most often to identify the minimum viable product that will meet critical sales objectives. She has learned how important it is to get something live in order to begin collecting real, actionable insights around user experience that ensure successful implementation and adoption.

During her career, she has successfully built invaluable longstanding relationships with sales teams and marketing teams alike, headed up complex integration projects, and contributed to a healthy culture of excellence. Above all, though, Amanda is committed to continuously learning and leading growth within the inbound community.

Timeline

  • CTO

    Current role