Basel Almasri

Basel Almasri has over six years of work experience in the digital marketing and advertising space. In 2022, they joined Rewaa as a CRO and Senior Performance Marketing. From 2018-2019, they worked at Jeel Media Advertising Agency as a Senior Performance Marketing, where they developed and implemented digital marketing strategies that improved clients' KPIs, attracted users to websites, and drove growth. Basel also led a team of two to create and execute digital media plans across various channels. During this time, they achieved an average annual traffic increase of 23%. In 2019, they were a Teacher Assistant at Velocity Academy. From 2016-2018, they worked at OpenSooq - السوق المفتوح as an Ad Operations Specialist, where they managed and developed key relationships across the RTB space, SSPs, and trading desks. Basel also worked on a yield management strategy to optimize the revenues across the programmatic channels, mainly Google Ad Exchange.

Basel Almasri attended the University of Petra from 2011 to 2016, graduating with a 2.21 degree in E-business & Commerce. Basel also has several certifications from Google and HubSpot, including Google Ads Apps, Google Ads Display, Google Ads Search, Ad Assets for App Campaigns, Inbound, and Adwords Search Certification.