Cristiano Mendes

Cristiano Mendes has a diverse and extensive work experience spanning various roles and industries. Cristiano currently serves as the Chief Executive Officer at Reweb, where they combine their passion for technology, marketing, and automobiles. In this role, Cristiano aims to drive the company's growth trajectory into the future.

Before joining Reweb, Cristiano co-founded Zapee, a platform that aimed to integrate e-commerce capabilities into WhatsApp. However, due to a saturated market landscape, the unique offering faced challenges in gaining traction. Nonetheless, Cristiano successfully led a pre-seed fundraising round securing $120k from prestigious venture capital firms.

Prior to their entrepreneurial journey, Cristiano held leadership positions at renowned companies in the tech industry. Cristiano served as the VP & Managing Director, Latin America at Wix.com, where they led teams in Brazil and the US, fostering a collaborative and high-performing environment. Cristiano also held the position of Chief Product Officer at Loja Integrada, where they owned the product strategy and successfully scaled cross-functional teams.

Earlier in their career, Cristiano held strategic partnerships and business development roles at Google, Shopify, GoDaddy, and KingHost. Notably, they played a pivotal role in driving revenue growth, market expansion, and brand recognition at these companies.

Cristiano's career started with roles at BlackBerry and Dell, where they gained experience in channel sales and product specialization, respectively.

Throughout their career, Cristiano Mendes has demonstrated strong leadership, strategic planning, and execution skills, making a significant impact on the growth and success of the organizations they have worked with.

Cristiano Mendes has a diverse education history. In 2000, they attended Faculdade AIEC, where they earned a Bachelor of Arts degree in Business Administration. Cristiano continued their education in executive education programs, focusing on various aspects of business and leadership. In 2017, Cristiano completed an executive education program at Duke University's Fuqua School of Business, specializing in Business Metrics for Data-Driven Companies. In the same year, they also attended an executive education program at IE Business School, where they studied Market Research and Consumer Behavior. In 2018, Cristiano enrolled in an executive education program at the University of Virginia Darden School of Business, with a focus on Design Thinking for Innovation. Cristiano further expanded their knowledge in 2020 by attending the Kellogg Executive Education program, specializing in Strategic Change Management. Cristiano Mendes also attended Harvard Business School Executive Education in 2019, focusing on Leadership Communication.