Karina Martínez Rivera

Karina Martínez Rivera has a diverse work experience in various roles. Karina started their career as a Coordinador de marketing y desarrollo comercial at Massimo Dutti from April 2016 to April 2021. During this time, they were responsible for marketing coordination and commercial development.

Karina then joined Cli kids as a Community Manager & Social Media from February 2021 to April 2022. In this role, they established and implemented communication campaigns aligned with marketing strategies. Karina also tracked campaign performance through tools like Google Ads and Google Tag Manager, analyzed metrics in Google Analytics and Microsoft Excel, and made programming decisions for the website and social media channels.

Next, Karina worked at Caracolitos Uniformes as an Asistente Comercial B2C from February 2021 to October 2022. Karina'sresponsibilities included customer service for online purchases and wholesale sales, order tracking, and preparing sales reports using Commersia software.

Currently, Karina is working at Reweb as a Business Performance Analyst, starting in October 2022. Karina'srole includes analyzing the performance of Google Ads and Facebook Ads campaigns, developing strategies for sponsored link ads, optimizing campaign performance, and monitoring web analytics metrics.

Overall, Karina Martínez Rivera has gained experience in marketing coordination, commercial development, community management, social media, and business performance analysis throughout their career.

Karina Martínez Rivera attended the Universidad del Rosario from 2009 to 2017, where they studied Negocios Internacionales. Karina obtained a degree in this field but did not specify their field of study. Additionally, Karina has undisclosed education experience at the Universidad Central (CO) in Publicidad y Mercadeo, but no specific start or end years were provided. Karina has also obtained certifications in Publicidad en Display de Google Ads and Publicidad en Búsqueda de Google Ads from Skillshop in June 2023.