Laurent Didenot

Laurent Didenot is an accomplished professional in the automotive industry with extensive experience in sales, business development, and management. Currently serving as the Sr Manager for Emerging OEMs at Reworld MediaConnect since January 2024, Laurent also co-founded UX² in September 2020, focusing on enhancing customer experiences for automotive OEMs through tailored marketing and innovative services. Previously, Laurent held various roles at DENTMASTER, including Sales Business Development Officer and Group Sales Director, and contributed to automotive and document management sectors at Recall France and PSA Peugeot Citroën. Laurent’s career further includes significant positions at LeasePlan and Carrefour, showcasing a strong background in vehicle remarketing and business strategy. Laurent holds degrees in Business Finance and Business Management & IT Services.