Mark Parker

Director, IT Strategy & Innovation at Reyes Coca-Cola Bottling

Mark Parker has a diverse work experience that spans multiple industries. Mark started their career as a Research Intern at Advanced Clinical Research Institute in 2008. Mark then worked as an IT Consultant at Ultigon Tech, where they provided small business IT support and management. At Emergency Medicine Scribe Systems, Mark served as an ER Scribe and later became the Lead Scribe.

In 2013, Mark joined The Coca-Cola Company as an IT Analyst, where they provided counsel on IT issues and initiatives, conducted surveys and data collection activities, and managed support incidents. Mark later transitioned to the role of a Business Analysis Manager and then became the Manager of Commercial Initiatives, overseeing category, shopper, and market trend insights.

In 2018, Mark joined Reyes Coca-Cola Bottling as part of the Commercial Tools & Technologies team. Mark then took on the role of Senior Manager, Sales Enablement, where they led the Sales Enablement team, developed an analytics pipeline, and enabled sales leaders through Salesforce. Mark currently holds the position of Director, IT Strategy & Innovation at Reyes Coca-Cola Bottling.

Throughout their career, Mark has shown expertise in IT strategy, sales enablement, and business analysis. Mark has extensive experience in developing and implementing initiatives to enhance sales and marketing efficacy.

Mark Parker completed their education at the University of California, Berkeley, Haas School of Business, where they earned a Master of Business Administration (MBA) degree between 2017 and 2020. Prior to that, they attended the University of California, Riverside from 2006 to 2011, where they obtained a Bachelor of Science degree in Biology. In addition to their formal education, Mark has obtained several certifications, including "Azure for Developers: API Management," "Microsoft Power Apps Essential Training: Beyond the Basics," "Microsoft Power Automate: Beyond the Basics," "Microsoft Power Platform Foundations," "Microsoft PowerApps Essential Training: The Basics," and "Design Thinking Immersion."

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