Cristian Mercado

Cristian Mercado has held various roles in brand management, marketing, and sales within Reynolds American Inc. As a territory manager, Cristian oversees a large number of retail accounts in Savannah, Georgia, promoting innovative products and fostering a high-performance company culture. Cristian has also served as a Trade Marketing Intern, where they developed crucial sales skills in a Fortune 200 company. With a degree in Communication, Public Relations, Advertising, and Applied Communication from Appalachian State University, Cristian has experience in student coordination and fraternity recruitment at the university level.