Cristian Mercado has held various roles in brand management, marketing, and sales within Reynolds American Inc. As a territory manager, Cristian oversees a large number of retail accounts in Savannah, Georgia, promoting innovative products and fostering a high-performance company culture. Cristian has also served as a Trade Marketing Intern, where they developed crucial sales skills in a Fortune 200 company. With a degree in Communication, Public Relations, Advertising, and Applied Communication from Appalachian State University, Cristian has experience in student coordination and fraternity recruitment at the university level.
Reynolds American
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Reynolds American, Inc. is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Company (formerly Conwood Company), Santa Fe Natural Tobacco Company and Niconovum AB.