Fabiano Coura

As SVP, Managing Director, R/GA São Paulo, Fabiano leads the growing office by working closely across capabilities and departments to deliver outstanding client work and drive new business. Since 1998 Fabiano has helped local and global brands find innovative ways to interact with customers and grow their businesses.

During the rise of the Internet in Brazil, Fabiano worked at one of the first interactive agencies in the country, Modem Media, where he helped major global and local brands build their Internet presence. In 2003, Fabiano joined Fábrica Comunicação Dirigida, where he integrated digital offerings into the agency and subsequently became Planning Director, overseeing all agency work. In 2006, he was asked by Neogama/BBH to develop and expand the integrated communication offerings, which would later become Ínsula. As Digital Creative Director of Ínsula, Fabiano pioneered mobile marketing in Brazil, launching the first commercial application for the iPhone developed in Latin America, for Bradesco Auto, and the first augmented reality iPhone application developed in the country, also for Bradesco. Ínsula was named Digital Agency of the Year by Associação Brasileira de Marketing Direto in 2008 for Fabiano’s innovative applications.

Fabiano has an MBA in services marketing from the Escola Superior de Propaganda e Marketing (ESPM) and a BS in business administration from the Catholic University of São Paulo; he also studied technology at the UNESP. Fabiano is a regular speaker at conferences and a teacher of marketing and innovation in FAAP, ESPM and Miami AdSchool.