Beverly Tiew

Beverly Tiew is an experienced professional in digital acquisition and customer loyalty, currently serving as the Head of Digital Acquisition and Adoption at RHB Banking Group since July 2021. Prior to this role, Beverly held positions at Citi as AVP for Segment Marketing, focusing on digital value propositions and client growth, and at U Mobile as Senior Manager for Customer Value and Loyalty Management, where strategies for customer retention were developed. Experience also includes managing marketing initiatives for co-branded products at Hong Leong Bank and enhancing loyalty programs at DiGi Telecommunications. Beverly holds an MBA in International Business from the University of East London.