Reed Marcus

Director, Marketing Acquisition & Demand Gen. at Rho

Reed Marcus is an experienced professional with a diverse range of work experiences. Reed has held various roles in marketing, demand generation, and sales enablement.

At Rho, they served as the Director of Marketing Acquisition & Demand Gen. while at GlossGenius, they were responsible for demand generation and lead nurturing. Reed demonstrated significant growth in revenue and sign-ups through paid and non-paid channels. Reed also played a key role in building and executing growth marketing strategies.

Previously, at Resy, American Express Global Dining Network, Reed managed B2B marketing acquisition, resulting in a 100% increase in inbound leads. Reed also led marketing automation and operations, achieving seamless integration between sales and marketing and increasing the close rate.

Reed's experience also includes working as an MBA Product Marketing Consultant at Microsoft, where they developed a marketing strategy for driving awareness and usage of Office 365. Reed collaborated with a team to produce a comprehensive report and delivered presentations to key executives.

At involve.ai, Reed co-led marketing strategy and execution, utilizing inbound and outbound methods to drive growth. Reed also analyzed CRM operations and implemented new systems for lead flow and lead nurturing.

During their time at NBC Sports Group, Reed worked as a Project Manager for the Thursday Night Football show, overseeing logistics and managing a budget for personnel travel and equipment. At Capital One, they completed a Commercial Banking Development/ Credit Training Program and gained expertise in credit analysis and underwriting.

Overall, Reed has a strong background in marketing, demand generation, and sales enablement, with a proven track record of driving growth and implementing effective strategies.

Reed Marcus holds a Bachelor of Arts degree from the University of Michigan, which they obtained between the years 2009 and 2013. In 2011, they also completed leadership training at Dale Carnegie. Recently, from 2017 to 2019, Marcus pursued further education at the UCLA Anderson School of Management, where they obtained a Master of Business Administration degree with a specialization in Technology & Entrepreneurship.

Links

Timeline

  • Director, Marketing Acquisition & Demand Gen.

    June, 2023 - present

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