Fernando Perez

Fernando Perez is a Senior UX Designer at Lojas Riachuelo since April 2021, with extensive experience in user behavior analysis, journey mapping, wireframe development, A/B testing, prototyping, and interface design finalization. Previously, Fernando held the position of UX & UI designer at TOTVS from October 2019 to March 2021, performing similar responsibilities. Fernando's creative background includes serving as Creative Art Director at Tuagência Comunicação from August 2014 to October 2019, Pleno Art Director at TazzoOm Creative from August 2013 to July 2014, and Junior Art Director at Rebobine from February 2012 to July 2013. Fernando holds a degree in Communication with a focus on Advertising and Propaganda from Faculdade Cásper Líbero, completed in 2011.