Jingyi Luo is an experienced digital marketing professional with a robust background in media planning and strategic marketing, currently serving at Richline Group since 2015. Previous roles include positions as a Freelance Marketing Consultant at SLUDev Inc. and in partnership roles at Pilibaba.com. Significant expertise as a Marketing Analyst at FSAstore.com was complemented by experience as a Planning Manager at Starcom MediaVest Group, managing digital budgets and optimizing campaign performance. Earlier career highlights include media planning for Colgate-Palmolive at Mediaedge and various media-related positions at ZenithOptimedia and Universal McCann. Educational qualifications include a Master's in Media Research from Southern Illinois University and a Bachelor's in Marketing from Guangdong University of Business Studies.