Sam Monardo currently serves as General Manager (AUS) and APAC Sales Director at Fox Factory since May 2023. Previously, Monardo held the position of General Manager at PSI Cycling Pty Ltd from December 2016 to May 2023, overseeing a range of prominent cycling brands. Earlier experience includes General Manager roles at CyclingTips and TREK Bicycles Australia, as well as Managing Director at Specialized Bicycle Components, where Monardo was recognized for strategic planning and P&L accountability. Additional roles include International Sales and OEM Manager at 3T Cycling Srl, Owner of Bicicletta Pty Ltd, and General Manager at Cervelo Cycles Inc, contributing to significant sales growth and effective market strategies throughout a diverse career in the cycling industry. Monardo also holds a Leadership Development Program degree from Mt Eliza Business School and a degree from Carleton University.
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