Right Formula
Jasmine Butler is a seasoned communications professional with a Bachelor's degree in Sports Journalism from the University of East London. Currently serving as a Senior Communications Executive at Right Formula since September 2022, Jasmine previously held roles including Communications Executive and Live Blogger at Eurosport. Prior journalistic experience includes working as a Freelance Journalist at News UK and a Journalist at The Checkered Flag. Jasmine also contributed to the communications team at GB Boxing in March 2020 and gained early experience as a Foreign Exchange Specialist at TUI from January 2015 to August 2019.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.