Right Formula
Nicola Jones is an experienced professional in account management and director-level roles, currently serving as Group Account Director at Right Formula since July 2023, after a tenure as Senior Account Director at Bright Partnerships from September 2022 to June 2023. Nicola has extensive experience at Right Formula from 2013 to 2022, progressing from Account Manager to Senior Account Manager and then to Account Director, managing high-profile accounts including Kia Motors and the Red Bull Air Race. Prior roles include serving as Executive Assistant to Toto Wolff at Williams Martini Racing and Event Manager at Bermuda Bride. Nicola's career began at EQUATOR - The Motorsport Agency and Grenoble Ecole de Management, and educationally, Nicola holds a Bachelor of Arts in International Business from Northumbria University.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.