Shannon Allanson

Shannon Allanson is an experienced marketing professional currently serving as the Head of Paid Social at Right Hook Digital, since March 2025. Prior to this role, Shannon held various positions at Webtopia, including Head of Social and Lead Strategist, with a focus on scaling e-commerce revenue through multi-channel marketing. Shannon's career also includes significant roles at SOUP. Agency, overseeing digital marketing and media buying, as well as positions at Script Media Group Ltd and Undercover Roasters. Shannon’s academic background includes a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Swinburne University of Technology, complemented by a degree in Communication and Media Studies.