Annicka Campbell-Dollaghan

Annicka Campbell-Dollaghan has a diverse and extensive work experience in research, strategy, and marketing. Annicka is currently the Group Director of Research, Experience Practice at Rightpoint, where they lead a team of researchers and strategists focused on innovative customer experiences. Prior to this, they worked at Starcom as the Director of Decision Sciences, driving collaboration across analytics, strategy, and creative teams for media and research planning efforts. Annicka also has experience at Timshel, where they developed and managed digital strategy projects for mission-driven organizations and social enterprises. Additionally, Annicka has held senior positions at SapientNitro and RAPP, where they led social research and marketing strategy projects. Annicka also has experience as a Research Analyst at RAPP, a Market Analyst and Copywriter at Digital One Internet Services, and in research and development at the University of Texas at Dallas and Lawrence University.

Annicka Campbell-Dollaghan attended Lawrence University from 2003 to 2007, where they pursued a Bachelor of Arts degree. Annicka'sfield of study was Anthropology, with a focus on Digital Anthropology and Technology & Culture.