Tabita Andersson

Tabita Andersson serves as VP, Marketing, EMEA. In her role, she is responsible for the field marketing strategy to help drive regional pipeline and growth.

Ms. Andersson is a highly skilled marketing leader with over two decades of senior marketing, brand, and communications experience. Her background is in the global business software industry with over a decade in the ERP and accounting software sector.

Prior to joining Rimini Street, Ms. Andersson was the Senior Vice President of Communications and Brand at global transformative intelligence provider Clarivate, where she led brand and reputation, and covered internal communications, corporate events, and the company’s Voice of Customer program. Her team launched a refreshed brand, including a new visual identity, messaging, tagline, and website, and ran several award-winning thought leadership programs that delivered consistent, measurable results.

Previously, Ms. Andersson held several marketing and communications leadership roles, including several years as an independent consultant advising small and large companies on marketing and PR strategy to help them fuel growth.

Ms. Andersson has a Bachelor’s Degree in Communications from Linnaeus University in Sweden and now lives in the United Kingdom.