Yasmina Banaszczuk

Yasmina Banaszczuk is a seasoned professional with a diverse background in content operations, digital strategy, and project management. Currently serving as Content Operations Lead at Riot Games since August 2023, Yasmina previously held the position of Head of Digital Germany at Edelman, where responsibilities included overseeing local digital strategy and leading global digital client initiatives. Prior experience at TikTok involved leading content programming and strategy for the DACH region, achieving significant user engagement through innovative partnerships and campaigns. Yasmina's earlier roles included editorial positions at VICE and Handelsblatt, as well as project management and communications roles at Bayer. Educational credentials feature an MBA in Entrepreneurship from IE Business School and a doctorate in Economics and Social Sciences from Europa-Universität Flensburg.