Olamide Adurota

Olamide Adurota has a diverse work experience in the field of growth marketing and digital marketing. In 2019, they started their freelance career as a Growth Marketer, where they implemented content marketing strategies for multiple brands, generated leads through social media campaigns, and established sales funnels. Olamide also worked as a Content Writer during this time. In 2020, Olamide worked as a Digital Marketing Associate at Avant, where they achieved significant growth in follower counts and engagement rates on social media platforms. Olamide also worked as a Growth Associate at OurPass, where they optimized the brand's website, proposed a user decision journey, and developed content strategies for social media growth. In 2021, Olamide held roles as a Growth Manager at Crevatal, a Growth PM at Whipik, and a Growth and Performance Marketer at Ten/10 Apparel. In 2022, they worked as a Growth Manager at Web3D Media before taking on the role of Head of Growth at Rise in 2023.

Olamide Adurota attended the University of Ibadan from 2015 to 2019, where they obtained a Bachelor of Science (B.Sc.) degree in Economics. In addition to their formal education, they have achieved several certifications. Olamide completed the "Product-Led Growth Micro-Certification" from Product School in October 2022. Olamide also obtained various certifications in digital marketing and social media marketing. These include "Social Media Marketing: ROI," "Social Media Marketing: Strategy and Optimization," "Content Marketing Foundations," "Marketing on Facebook (2019)," "Social Media Marketing Foundations," "Google Analytics Essential Training," "Online Marketing Foundations," "CREATE A SOCIAL MEDIA MARKETING CAMPAIGN," "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory," "What is Social?," "Copywriting Insights," "The Ultimate Facebook Ads Mastery Course 2019," "Creative Writing: The Craft of Plot by Wesleyan University," "Free Digital Marketing Basics Course," "Marketing in a Digital World," "Fundamentals of Digital Marketing," "Inbound," and "Social Media Strategy." These certifications were obtained between 2019 and 2022 from various institutions such as LinkedIn, Coursera, Udemy, FutureLearn, Google Digital Skills For Africa, and HubSpot Academy.