Isabel Holdaway

Director Of Brand Marketing at Rithum

Isabel Holdaway has over 20 years of experience in marketing and brand management. Isabel currently works as the Director of Brand Marketing at Rithum since December 2023. Prior to this, they held the position of Director of International Marketing at ChannelAdvisor in May 2022. From January 2021 to May 2022, they worked as the Marketing Director at Cordstrap, where they led marketing efforts during a period of digital transformation. Before that, they served as the Head of Marketing at KDS from February 2018 to August 2020. Isabel also held the role of Director of Field Marketing at KDS from September 2015 to February 2018, where they were responsible for demand generation, customer retention and success, and corporate marketing and brand. Isabel has also worked in various marketing roles at SAP, SuccessFactors, TUI UK, Samaritans, and Fordway Solutions throughout their career.

Isabel Holdaway attended Wolverhampton University from 1995 to 1999, earning a Bachelor of Arts degree in Business Studies.


Previous companies

TUI Group logo
SAP logo


  • Director Of Brand Marketing

    December, 2023 - present