Caroline Turim Irizarry

Caroline Turim Irizarry serves as the VP of Marketing at Ritual since October 2022 and has co-founded Batini Bay, an eCommerce consumer goods start-up, since December 2016, where notable products include award-winning beach towels. Their previous role as Senior Director of Brand Marketing at The Honest Company included oversight of diapers, wipes, and personal care products. Caroline's extensive experience also encompasses a tenure as Brand Manager at Pharmavite, leading a major portfolio renovation, and significant contributions to innovation projects at The Kraft Heinz Company, driving substantial revenue growth. Academic credentials include a Bachelor of Business Administration from the University of Michigan and an MBA from IE Business School.