Boudewijn Feith

Boudewijn Feith is an experienced executive currently serving as the Managing Director for Greater China at Rituals since January 2025. Prior to this role, Boudewijn was the General Manager for Hong Kong, Taiwan, and Macau at Reckitt from January 2019 to December 2024, overseeing a team of over 130 employees. Boudewijn also held the position of General Manager for Greater China Hygiene at Reckitt. Earlier in career, Boudewijn was the Vice President of Marketing for Asia Pacific at Esprit, responsible for branding and digital initiatives across several regions. Boudewijn's background includes extensive experience at Procter & Gamble, where leadership roles spanned trade marketing, brand management, and sales. Boudewijn holds a Master of Laws in Tax Law/Taxation from Leiden University, obtained between 1999 and 2006.