Alexandra Lorenz

Alexandra Lorenz has a strong background in marketing, with experience in companies such as River Island, Brand Agency London, FOREO, and Mattel, Inc. Alexandra has managed global marketing strategies, launched beauty brands into major retailers, and developed integrated campaigns to drive awareness and conversion. With a focus on brand marketing, Alexandra has expertise in managing internal teams and external agencies, coordinating with retailer partners, overseeing PR and media agencies, and conducting consumer research. Alexandra holds a MSc in Marketing Management with a concentration in branding & communications, as well as a Bachelor of Business Administration.